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I am... 

  • Well-known Editor for Marie Claire Korea and Instyle Korea

  • Original Creative Producer for Netflix

  • Content Programmer for Google TV

  • Well-known writer for lots of Korean magazines and newspaper

  • Book author

  • Advertising agency and copywriter experience in New York

  • Proven Project Management / Production skills

  • Far-reaching experience with pop cultural trends

  • Deep understanding of APAC Market

  • Fluent in English and Native in Korean

Content Programmer, Google (via VACO), 2021- Current

 Own the execution of subscription promotion campaigns globally, including campaign set up, conducting QA, optimization, performance tracking, and designing experiments.

  • Set the content programming strategy for US and South Korea market, working with the global teams and managing weekly content programming post launch.

  • Analyze internal data, market research and industry trends to select content to promote.

  • Manage a content calendar of key moments across all top partners

  • Collaborate with partners and business development teams to drive business success for both content providers and clients.

  • Develop user insights, including understanding of customer lifecycles and segments as well as genre and trends

Original Creative Producer – Korea, Netflix, Nov.2017- Jan 2019 (Los Angeles)

·       Implement and Lead a creative strategy for Netflix Global Original Titles – KOREA, APAC, EUROPE, LATIN AMERICA

o    Create creative strategy based on data and insights from partner teams

o    Understand synopsis/script, make “pin-point” of the title, and elevate the title strategy

o    Create project schedules, effectively managing timelines from conception through successful launch and beyond, communicating milestones to key stakeholders

o    Proactively learn about product creative strategy

o    Educate cross-functional partners and internal team members on the latest product developments

o    Manage artwork localization and global branding of titles

·       Work cross-functionally to source, direct, and create compelling imagery and motion assets

o    Collaborate with agencies, graphic designers, art directors, and video editors to elevate the creative and enhance content discovery across multiple titles and different genres

o    Build and strengthen partner relationships as a liaison to studio partners, PR, Marketing, Product, Content Operations, Content Acquisition, Content Platform Engineering, and Legal teams

·       Analyze tests and metrics

o    Review artwork performance metrics, analyze winning trends, and determine a path for better creative work

o    Work with engineers to determine the best tools or modifications to current tools to improve workflow

o    Access reporting tools to analyze asset performance

o    Conceptualize A/B test hypotheses against the current workflow and in the context of what Netflix is trying to achieve

o    Spearhead new tests and projects

 

Korean Copywriter, AdAsia, Feb 2016- Feb 2017 (New York City)

·       Implement brand strategy for diverse accounts (Verizon Fios, Verizon Wireless, PNC bank)

o    Create a variety of digital and print advertising copy (Online Banners, Marquees, Digital Signage, Direct Mail, Brochures)

o    Ideation, Copywriting, Quality Check, Project management, Adaptive translation & transcreation

·       New Business Development

o    Presented Social Network Strategy for Asian Americans with digital marketing (Wechat, Kakao Talk, LINE, and more)

 

Freelance writer, April 2012-Present (Seoul and New York City, Portland)

·       Articles have appeared in Vogue Korea, Harper’s Bazaar Korea, Marie Claire Korea, Cosmopolitan Korea, Allure Korea, Kyeonghyang Daily, Grazia Korea, Arena Hommes Korea, THE BC, Busan International Film Festival Official Magazine, and L’Officiel Hommes Korea.

·       Power Blogger, Daum (Daum is a kind of Korean Yahoo! Several posts had over 100,000 views.)

 

Feature Director, Marie Claire Korea, June 2006 – April 2012

●       Senior Editor, Created Features section

○       Developed monthly strategy for organizing 50+ pages

○       Leveraged deep understanding of Korean and global trends in arts, books, music, movies, and more

○       Educated and led freelance writers, translators and junior editors

○       Wrote 7-8 articles, edited 10+ articles, photo production 10+ articles every month

○       Articles on movies, books, music, TV, relationships and more

●       Responsible for whole page layout, art buying

○       Chose photography, contacted the stock photography agency and negotiated prices

●       Responsible for organization & coordination of photo shoots in a variety of global locations

○       Networked with celebrity management

○       Managed models, stylists, set stylist, hair & makeup artists, photographers, illustrators, retouchers, and writers to ensure efficiency and desired outcome

○       Responsible for the budget of whole production (from pre- to post-production)

●       Created & Managed benefit campaigns for Marie Claire

○       Recruited fashion & beauty brand corporate sponsorship

○       Worked with brands and NGO to create and establish desired image

○       Campaigns included: Kiehl’s “Save The Trees”, Kolon Sports “Walk Seoul”, Estee Lauder “Pink Ribbon” and more

○       Launched Marie Claire Film Festival

●       Led redesign of Marie Claire Korea website and application (tablet & smartphone)

●       Conducted interviews & photo production with Korean and international celebrities

○       K-pop stars, international and Korean authors, musicians, directors, actors

○       These included: Do-yeon Jeon (Cannes Film Festival Female Actress Award), Director Chan-Wook Park, Isabelle Huppert, Vampire Weekend, and a lot more.  

●       Wrote essays on relationships, careers, daily life, and current issues

 

Feature Editor, Instyle Korea, May 2003 – June 2004

Feature Editor, Haute Jeune November 2001 – April 2003

 

Author, 2005

Paris City Guide Book, GimmYoungSa (Publisher), 2005

London City Guide Book, GimmYoungSa (Publisher), 2005

 

Translator

Marie Claire Korea: US article translation (English to Korean)

Corporate Documents (Korean to English)

“How to Rule the World” by Andre de Guillaume (English to Korean for Paran Media)

“How to Be a Genius” by Andre de Guillaume (English to Korean for Paran Media)

Independent Korean Movie (Korean To English) “Bitch and Asshole” directed by Inan Son

 

Education

Ewha Women’s University - BA in Korean Language & Literature/French Language & Literature

●       Published a short story “Cigarettes” for  “Bulhui” (Ewha University magazine) recommended by a professor/novelist Inhwa Lee

●       Ewha Student Union member – responsible for the culture / films

●       Intern for Korean legendary film magazine “Kino”

●       Short Film directing “First love”

 

Ewha Girls’ Foreign Language High School

 

Languages

English

French

Korean (Native)

 

Portfolio

http://haeyoungsohn.squarespace.com

 

Other Skills

Google Apps

Microsoft Office Programs

Adobe Programs

Asana, Airtable, Slack